Directing Team JEAN Auto-Propagates to Launch JEAN’S SISTER

Pictured from top left to right: Partner Eric Eckelman, partner Armand Prisco, director Eric Eckelman, director Armand Prisco

​JEAN’S SISTER has officially launched, built for speed, imaginative problem-solving, and full-service production. Designed for a changing advertising landscape where big-idea storytelling meets streamlined, end-to-end execution, JEAN’S SISTER brings together the award-winning minds behind internet-breaking campaigns to deliver next-level films. Fittingly, the studio’s first signing is JEAN, the directing team behind the studio itself.

Founded by partners Nat Prisco (executive producer), Eric Eckelman (director), and Armand Prisco (director), the studio is defined by its witty, human voice and collaborative spirit. The trio made waves with the ‘Rotten Tomatoes Certified Fresh’ parody ‘Recipe for Seduction’ for KFC starring Mario Lopez, which won a Clio Grand Prix. They are joined by Josh Rothfeld (EP, head of production) and Angela Cheng (head of post-production), rounding out a leadership team capable of taking on projects of any scale, anywhere.

With both advertising veterans and film/TV creators under one roof, JEAN’S SISTER’s cross-industry DNA makes it a true creative force. Its fully in-house pipeline minimises outsourcing and maximises efficiency, moving projects seamlessly from concept through post. The result: campaigns that marry artistry with production pragmatism.

As the team explained, the decision to sign themselves was logical. “We were looking for the perfect directors for our first signing,” said partner and director Armand Prisco. Partner and director Eric Eckelman added, “We’ve always dreamt of signing with a place like JEAN’S SISTER, so it really meant a lot to us when we decided to sign ourselves.”

From A-list celebrities to emerging talent, Super Bowl spots to brand reinventions, JEAN’S SISTER’s work has earned Cannes Lions, Webby Awards, and Emmys. Beyond advertising, the team has written for The Simpsons and The Late Show with Stephen Colbert, directed promos for the final season of FX’s Atlanta, and sold original TV projects to HBO and Disney.

Recent work includes a campaign for upstart ice cream brand CVT, promoting its signature soft-serve in a mess-free pouch. Directed by JEAN, the spots ‘Lottery Ticket’ and ‘Lake House’ hilariously depict out-of-the-ordinary moments in life where drippy ice cream can literally ruin your life. The project kicked off a promising partnership, born from mutual admiration: JEAN’S SISTER’s irreverent humor and knack for simple, impactful messaging paired with CVT’s cult-favourite ice cream, served from founder Joe Nicchi’s emblematic vintage-style trucks across Los Angeles.

Additional brand partners include Nautilus, Nestlé, A&E’s Lifetime, and Pizza Hut, where the infamous Abraham Lincoln $5 deal spot that they directed drove such overwhelming demand that the promotion was pulled. Additional collaborations span O Henry, TaylorMade, Honda, Pepsi, Netflix, Amazon, and Delta, among others.

“We’re proud to introduce JEAN’S SISTER to a wider audience,” remarked partner and director Armand Prisco. “My co-founders and I have put together a dream team of people we love collaborating with—writers, directors, screenwriters, producers—and created the most effective, inspired team out there. We can’t wait for everyone to experience it first hand.”