Diamond Appoints Jon Taylor and Andrea Romanelli as Creative Directors

After joining Diamond in July of 2025, CCOs Jaimes Zentil and Craig McIntosh have continued on the mission of powering the agency with Canada’s best creative minds, reuniting with the dynamic, creative duo of Jon Taylor and Andrea Romanelli. Having formerly worked together at Cossette where they developed internationally acclaimed work for the likes of SickKids and Google, the band took a brief hiatus and have found their way back together again.

With over 12 years of collaboration, creative directors Jon and Andrea have had their worked honoured by Cannes Lions, D&AD The One Show and the Clios spanning brands such as Nescafé, Google, CIBC, belairdirect, H&R Block and Volkswagen while at Zulu Alpha Kilo, Sid Lee, Cossette and most recently, Courage.

“We kept seeing really smart and powerful work coming out of Diamond, with the likes of Canadian Blood Services and Terry Fox standing out,” said Jon Taylor, creative director at Diamond. “Beyond the chance to work with Craig, Jaimes and Peter again, it felt like a pivotal moment to join the team and be part of its continued journey to build something special.”

This latest creative appointment comes as the agency continues on the path of an undeniable creative force in Canadian advertising, developing bold ideas, brought to life in house through its deeply integrated offering.

"It's like reuniting a pack of wolves,” said Craig McIntosh, CCO at Diamond. “Jon and Andrea are absolute animals. Hungry, relentless, and completely obsessed with doing work that matters. That's exactly the kind of fire in the belly we want at Diamond."

The crew has already hit the ground running and will support work across a variety of agency clients.