

The Sweetshop US has welcomed director Dermot Malone to its roster in the US. Hailing from Ireland, Dermot brings a distinctive voice that’s instantly recognisable. He has a rare ability to land emotion with ease, visually rich, emotionally precise, and quietly powerful. One of the genuinely good ones, Dermot delivers work that resonates every time.
Dermot is behind some of the most impactful brand films in Europe over the past few years; his commercial work for brands such as Guinness, Allianz, Three, and Sky has gained recognition on the global stage, earning awards at Cannes Lions, 1.4 Awards, Kinsale Sharks, and ICADS, to name a few. Dermot has a killer instinct for pace and performance, with each spot beautifully executed and anchored in soul.
On joining The Sweetshop US, Dermot Malone said, “I can’t overstate how excited I am to be working with The Sweetshop USA. Having spent time with George, I am very excited to get going with the US team. I am a huge fan of US advertising and believe the work suits my sensibilities very well. Onward!”
Beyond his commercial work, Dermot’s debut feature film, ‘King Frankie’ (Best Film Winner, London Film Festival 2024), further showcases his artistic breadth. A raw, human story that cuts deep, cementing his reputation as a director who knows how to move an audience, regardless of the format.
Already repped with The Sweetshop UK and Europe, his signing with the US roster brings his depth of craft and storytelling across the Atlantic.
George Meeker, co-managing director and executive producer at Sweetshop US, said, "Dermot doesn't just make ads; he makes you feel something. His ability to anchor performance in deep, human truth is exactly what the US market is looking for right now. We couldn't be happier to officially welcome him to the roster."
Dermot is now available for commercial, branded, and short-form projects across the United States through The Sweetshop.
Explore more of Dermot’s work here.