Dentsu Canada Welcomes Sébastien Royer to Montreal Media Leadership Team

​Dentsu Canada has appointed Sébastien Royer as vice president, media Quebec. Sébastien Royer joins the Dentsu Montreal team, where he will be responsible for leading all media activities for the office, supporting teams in their growth, and actively contributing to building a strong, unified, and excellence-driven culture.

With more than 12 years of experience in media leadership, Sébastien brings a deep understanding of the Quebec market as well as recognised expertise in planning, innovation, and developing high-performing teams. His background, which includes strategic leadership roles at major agencies as well as client-side experience, reflects a strong ability to mobilise, structure, and elevate organisations in a rapidly evolving media landscape.

“Sébastien’s arrival represents an important step in our ongoing investment in the Montreal office,” said Christine Saunders, CEO, media, Dentsu Canada. “His leadership will play a key role in strengthening our practices, fostering collaboration across teams, and supporting our continued growth in the Quebec market.”

This appointment reflects Dentsu Canada’s continued commitment to supporting its Montreal team and strengthening its media capabilities in Quebec.