DenTek Tackles Fantasy Football Stress With 'Fantasy Guards' Campaign

DenTek, the OTC dental guard brand for night time teeth grinding, has launched its electrifying 'Fantasy Guards' campaign, a game-changing initiative to tackle the teeth-grinding stress of fantasy football while turning league losses into legendary moments.

Created in partnership with agency lead FCB Chicago, along with agency partners The Shipyard, Conundrum, Story Collective, and Global Overview, DenTek turned the stress of losing—and the teeth grinding that comes with it—into entertainment by offering the 'Ultimate Fantasy Football Punishment.' The campaign mixed humour with a real solution, driving awareness for DenTek’s dental guards while giving fans instant coupons to protect both their pride and their teeth.

Fans can visit dentek.com/ultimatepunishment to enter the 'Ultimate Fantasy Football Punishment' contest for a chance to see their lowest scorer face a hilarious, DenTek-sponsored grand finale that will have the whole league roaring. Fans who sign up will also receive a coupon to save $5.00 off a DenTek Professional Fit Dental Guard, redeemable at all major retailer outlets to help shield their teeth from stress-induced grinding this football season.

“Fantasy football is an emotional thrill ride that can lead to stress-related teeth grinding,” said Sandra Kasprzak, director of marketing at Prestige Consumer Healthcare. “Our ‘Fantasy Guards’ campaign equips fans with night time dental guards to protect their smiles. It is a contest to make losing the stuff of legends thanks to the support of iconic football players and that reminds fans to dominate their oral health game.”

The campaign features a series of 15-second spots that spotlight the often embarrassing—yet hilarious—consequences of losing a fantasy football bet, while highlighting how that stress can take a real toll on your teeth.

“This was a chance to tap into one of the most talked-about traditions in sports culture, fantasy football punishments, and reframe it around a very real problem: stress and teeth grinding,” said Monique Kaplan, SVP, executive creative director at FCB Chicago. “By turning everyday tension into entertainment, we not only sparked conversation but also built meaningful awareness for DenTek in a way that connects directly with fans.”

The campaign has already debuted and features NFL stars like Tiki Barber, LeRoy Butler, Austin Ekeler, Dwight Freeney, and Ted Ginn Jr. It is supported by a multi-channel marketing strategy, leveraging social media, digital display and video assets, podcast sponsorships, and partnerships with DraftKings and Yahoo Sports.