Dear Friend Signs Directing Duo That Jam for Canadian Representation

Dear Friend has signed directing duo That Jam (Joe Beverley and Sam Hurlock) for exclusive representation in Canada.

The announcement comes as part of Dear Friend’s recently unveiled cross border affiliation with New York based production company Easy Mondays, which also welcomed That Jam to its roster earlier this year.

With a signature mix of style, substance, and cheek, That Jam have built a body of work defined by character and craft. Their films for brands like adidas, McDonald’s, Mastercard and Google deliver comedy that’s intelligent, design driven and deeply human.

“Joe and Sam already have a proven connection to the Canadian market, and this feels like the perfect moment to build on that success with a new wave of creative energy.,” said Garth Collins, partner and managing director at Dear Friend. “They bring a rare mix of irreverence and precision that fits right into our culture. We’re both operating with the same hunger and ambition to push the work further.”

For That Jam, the move marks another step in their international expansion:

“We felt the connection from the first conversation.” said Joe and Sam. “They take what they do very seriously and they’re intentional about every move they make. We couldn’t have hoped for a better match”

With That Jam now on its roster, Dear Friend continues to strengthen its presence across Canada while building pathways for global collaborations that connect talent, agencies and brands across borders.