De la Cruz Ogilvy Wins Two Grand LIA Awards 2025
De la Cruz Ogilvy has been recognised with two prestigious Grand LIA Awards 2025 for its campaign 'Glowing Relief' for Alivia Health, reaffirming Puerto Rico’s position as a global creative leader.
Two Grand LIAs That Place Puerto Rico at the Pinnacle of Global Creativity
At the London International Awards (LIA), the 'Glowing Relief' campaign received the only two Grand LIA Awards granted to the Ibero-American region, in the disciplines of Package Design and Pharma & Medical.
The idea, glow-in-the-dark medication labels designed to address a real infrastructure challenge in Puerto Rico, was recognized as the best in the world in its category, combining innovation, social purpose, and creative excellence.
In addition to the Grand LIAs, the campaign earned other distinctions:
- Two Gold Awards, in Package Design (Health & Pharma) and Pharma & Medical (Branded Product Design).
- Two Silver Awards, in Branded Corporate Communication and Branded Patient Engagement within Pharma & Medical.
These honours solidify De la Cruz Ogilvy’s standing as an agency that drives creativity with impact and purpose.
“Winning a Grand LIA represents the pinnacle of creative excellence, it’s a recognition reserved for ideas that redefine categories and set new standards for the industry. Earning two of these awards places Puerto Rico firmly on the global creativity map,” said Sebastián Bullorini, chief creative officer at De la Cruz Ogilvy.
Carlos Thompson, president of the agency, added, “Our goal is to continue growing beyond borders, exporting talent and creative solutions that connect with global audiences. In a world saturated with messages, our mission is to make brands not just seen, but felt.”
With these achievements, De la Cruz Ogilvy reaffirms its commitment to transformative creativity, strategic innovation, and the development of local talent with a global vision.
