DOBRO Welcomes Keith McCarthy to Its Roster

​DOBRO has welcomed award-winning director Keith McCarthy to its roster, strengthening the company’s offer for performance-led, cinematic commercial work in Poland and across Europe.

Keith is known for clear, story-first filmmaking with a keen sense of movement and timing. His work for Nike, Coca-Cola, Adidas, Subaru, Volkswagen and Channel 4 blends character, comedy and action without losing the human focus at the center of the frame. He builds sequences that feel large but stay honest, and he draws natural performances from both global icons and first-time faces.

His work has been awarded across the European authorities, including BAFTA, D&AD, British Arrows and Cannes Lions.

“Keith brings a precise eye, strong instincts for performance and the ability to stage complex action without clutter,” said Monika Urbańska, executive producer at DOBRO. “Our crews know how to move fast and keep standards high, which makes this a very good fit for ambitious boards.”

Keith’s connection to Poland is long-standing. Early projects shot here helped shape his reel, and he has returned frequently for the craft and pace of local crews. Joining DOBRO formalises that relationship and sets up a clear path for brands and agencies seeking a reliable partner for production in the region.

Stylistically, Keith strips ideas to what matters, then rebuilds with sharp imagery and an ear for rhythm. He likes action to feel grounded, stunts to carry weight, and comedy to land without shouting. He uses new tools when they serve the story, including AI for speed tests and look exploration, while keeping the creative core in performance and editorial judgment.

For clients, the collaboration offers practical advantages. DOBRO’s production muscle and service experience in Poland meet Keith’s track record with large builds, chase work, choreographed camera and performance-driven humour. The result is a dependable setup for boards that require scale, precision, or both.