DISH Launches ‘The Talk’ to Challenge DirecTV Perceptions

DISH has long battled perceptions of being the '#2' satellite provider behind DirecTV. As subscriber churn and competition intensify, DISH partnered with Highdive to address the perception gap head-on during a critical acquisition window.

The latest campaign, 'The Talk,' leans into the curious—and sometimes uncomfortable—questions kids love to ask. When grandpa is put on the spot, he avoids the hard questions by pivoting to the one thing he does know for sure: DISH is the right choice.

The work is part of a broader 360° acquisition push rolling out across broadcast, OLV, and paid social.

​Chris Rose, group creative director, Highdive commented, "This campaign reintroduces DISH in a way that's bold, surprising, and impossible to ignore. So many people stick with DirecTV out of habit—we're lovingly shaking them awake with the simple truth: switching from DirecTV to DISH saves you money. Period. Think of it as a friendly intervention for anyone still paying DirecTV prices. Answering tough questions from your grandkids might be hard, but saving money on your TV bill? We made that the easy part."

​Kurt Simon, vice president, brand marketing at DISH Network said, "'The Talk' is innocent, simple, and instantly relatable. It taps into that genuine connection between a grandfather and his grandchild to prove a clear truth: There's More to DISH. We are focused on the customer and doubling down on our 45-year commitment to value, service and connection, and we're proud to offer the lowest price in Satellite TV."