Publicis London Launches First Brand Campaign for Cutimed

​Publicis London have developed the first ever brand campaign for Essity wound care brand Cutimed, ‘Imagine a World’. The campaign, which will run across the UK, showcases the belief that every wound, even chronic ones, deserve the right to heal.

‘Imagine a World’ leads with a 38” master brand film by Publicis London, along with shorter social films showcasing Cutimed’s wound dressing innovations Sorbact and Sorbion.

Lisa Myers, global marketing communication manager, Essity, added, "Cutimed stands apart in the wound care category thanks to its intelligent technologies. Our new campaign uses cutting-edge CGI to bring to life the remarkable science behind our products. By positioning Cutimed as the forward-thinking healing partner that healthcare professionals have been seeking, we’re driving awareness and redefining standards in chronic wound care.”