

Independent branding agency Beardwood&Co. has named New York-based and Boston-bred Esther Li as its new creative director.
With over 15 years of experience specialising in branding identity design, Esther will now spearhead creative for the agency and help guide its next chapter in unlocking market-shifting brand strategies.
Esther is a creative force who specialises in branding identity design for a range of clients such as Etsy, MLS, Target, AICP, Chobani, Dunkin', and UNICEF.
She previously worked at SYLVAIN, Jones Knowles Ritchie, and Collins, has spoken on her work at AIGA NY, served as a jury member for the Dieline and Print Awards, and has been recognised by D&AD, ADC, and The One Show, among others.