Cheil UK Appoints Tony Mohammed as Growth Director

Integrated digital marketing and advertising agency Cheil UK has appointed Tony Mohammed as growth director.

The hire comes at a pivotal time for Cheil UK, after three years of consistent momentum that has seen it deepen client relationships, secure major new wins and unlock opportunities through its +1 strategy. This new appointment reflects the agency’s ambition to elevate its profile, strengthen its leadership team and build the foundations for sustained growth.

Tony was most recently client services director and growth director at creative digital agency OMM, where he spent nine years and played a pivotal role in expanding the business globally. His work included creating breakthrough initiatives such as Nike’s Running Shoe Finder, and delivering innovative retail experiences for leading fashion, technology and sportswear brands.

During his career he has worked with some of the world’s most iconic brands including Nike, Tommy Hilfiger, Puma, Hugo Boss, Oakley, Gucci and Diesel, helping them connect with new audiences and build meaningful brand experiences across digital, retail and culture.

At Cheil UK, Tony’s remit is to unlock the agency’s next chapter of expansion. He will lead on new business and market growth, shaping how Cheil tells its story, builds relationships and ensures its reputation matches the scale of its work. He will report into managing director, client services, Rikke Wichmann-Bruun.

Chris Camacho, CEO, Cheil UK, said, “Tony’s track record speaks for itself. He’s helped some of the world’s most iconic brands grow, innovate and connect with culture in ways that truly move the needle. What excites me most is that he brings an entrepreneurial mindset and a client-first approach that perfectly aligns with Cheil’s ambition. This isn’t just about chasing pitches, it’s about embedding ourselves in our clients’ worlds, spotting opportunities others miss, and delivering bold, brave solutions that create both immediate impact and lasting value. Tony’s appointment signals our intent to be unapologetically ambitious in how we grow.”

Tony Mohammed, new growth director, Cheil UK, added, “Cheil has the scale, talent and ambition to deliver work that makes a real difference. My focus is on unlocking opportunities where culture, creativity and technology meet - whether that’s building new digital experiences, reimagining how brands show up in retail, or creating campaigns that inspire global audiences. For me, growth is about building partnerships that last and deliver measurable impact. That’s the approach I’m bringing to Cheil.”