Checkers & Rally Serves Night-Out Flavour at Stay-Home Price

Checkers & Rally’s latest This Eats Different spot from Partners + Napier reimagines the pub-style burger for a new generation with the Pretzel Pubster Combo, a $5 flavour bomb that packs all the craft of a several-napkin burger into a drive-thru indulgence.

The spot starts like a typical chill date night with a couple in the pub flirting over their food. Just as their appetites turn to romance, the spell is broken by the jarring honk of a horn. Suddenly they realise they're still in the car with drive-thru flavours that are love at first bite.

“Big, indulgent flavour has the power to transport you,” said Rob Kottkamp, chief creative officer at Partners + Napier. “With this work, we’re showing that date night and drive-thru don’t have to be at odds. Checkers & Rally’s brings that night-out flavour wherever you are, at a price that fits real life.”

In a 2025 survey of gen z consumers (18–27) by Attest, nearly 75% said they enjoy bold flavours and exploring new cuisines - showing that flavour adventure is a priority. The same survey found that taste, cost, and convenience are top drivers in the food and restaurant space, underscoring how this generation seeks big flavour experiences that align with their lifestyle and budget.

“Our fans crave bold, over-the-top flavour - and with the Pretzel Pubster, they don’t have to go to an upscale place or pay premium prices to get it,” said Scott Johnson, chief marketing officer at Checkers & Rally’s. “It’s pub-style indulgence with that unmistakable Checkers attitude: flavour-packed, craveable, and full of value.”

The campaign runs across TV, CTV, YouTube, Meta, TikTok, Snapchat, and digital media (PMax) - delivering big flavour, playful storytelling, and the kind of value that keeps Checkers fans coming back for more.