Canadians Create, Episode 17: Reinforcing Core Competencies with RDEL Group

​​​​​​​​​StartWell, in partnership with Little Black Book (LBB) and the Institute of Canadian Agencies (ICA), has launched the seventeenth episode of its original podcast series, ‘Canadians Create’. Designed to bring to life the ICA’s ‘Brands Need More Canada’ manifesto, the series focuses on highlighting conversations with agencies and marketers, showcasing best-in-class examples of Canadian creative work in the process.

This week’s edition delves into the story of Ottawa-based next-generation consulting firm RDEL Group, which officially consolidated its offering last September. As a business with a client base that’s 90% international, the chance to learn more about the process of bringing Canadian creativity to the world stage proved the perfect point of exploration for podcast producer and host, Qasim Virjee.

Featuring RDEL Group’s founder and CEO, Dave Hale, this episode not only breaks down the agency’s vision for what the next 10 years of adland will look like, but what it takes to meaningfully partner with brands at a time when leaning into core competencies is growing more important. From the agency’s unique performance-based model, to how the team approaches building genuine partnerships, there’s a great deal to discover, all of which you can check out below.