CANAL+ Hits the Fast Lane from Cinema to Sofa

When you’re looking for a movie to watch, whether lying in bed, on a train, or gathered with family… there’s one reaction you hear all the time: “Oh wow, it’s already on CANAL+?”


It’s that familiar moment of surprise that inspired the brand’s latest campaign, which celebrates the novelty of the films available on CANAL+.

In collaboration with its long-time agency BETC Paris, CANAL+ has unveiled an outdoor campaign that takes viewers straight into the interface of its subscribers. Featuring freeze frames from films already available on CANAL+ (the ones you thought were still in theatres). Featured visuals are displayed as paused excerpts within the CANAL+ App player, ready to resume at any moment. The effect is immediate: you want to click ‘play’ to watch the entire film.

As the leading partner of film creation in France, CANAL+ has, for decades, remained the first broadcast window for movies in the French market. It is the only platform authorised to air films just six months after their cinema debut.

With this large-scale campaign, built around striking stills from some of the most recent and notable films now available on the platform, CANAL+ makes a bold choice: rather than simply showing, it sparks the desire to watch.