Butterfinger's Surreal Scenarios Celebrate Sweet Halloween

Butterfinger and Anomaly tapped MAKE to bring its Halloween social campaign to life, one that blurs the lines between gaming, snacking, and spooky-season fun.

The animated spots drop Butterfinger into a series of surreal scenarios: as the ultimate power-up in a video-game character-customisation screen, partying alongside a dancing skeleton, and showing up where you least expect it. All while celebrating the launch of the new Marshmallow Covered Butterfinger.

MAKE handled all 3D, 2D, and motion design in-house, creating a cohesive visual language across the campaign. It’s a clever blend of pop culture and play that captures Butterfinger’s spirit and the perfect Halloween energy.