Budget Insurance Keeps It 'Light, Tight, and Lekker'

​Groundglass has just wrapped the new 'Good South African' campaign for Budget Insurance, created with 3Verse and directed by Leigh Ogilvie and it’s a proudly local dose of charm, and comedy.

The campaign celebrates the brand’s signature humour and relatable South African storytelling - bringing together sharp writing, strong performances, and an effortless sense of fun.

Shot on location in Johannesburg, the spots capture the warmth and wit of everyday Mzansi moments, framed by those very distinctive jacaranda-lined streets and a healthy amount of local flavour.

Leigh’s exceptional casting and skill in drawing out engaging and humorous performances from the talent highlighted the unmistakable South African tone that makes the spots so captivating and memorable.

With summer in full swing, Groundglass is just getting started - more sunshine, more stories, and more South African magic to come.