Brad Pitt Finds His Perfect Blend with Taika Waititi and De’Longhi

What’s the difference between perfect and perfetto? De’Longhi, the world leader in coffee machines, seeks to inspire the world with its credo ‘It’s not just perfect, it’s perfetto’. Simply put, Perfetto is the art of going beyond perfect, Italian style! Perfetto is a state of mind and a way of living. It captures the essence of Italian passion and the joy of life - delivered with a touch of humour in a little cup of coffee.

With the new campaign ‘The Perfetto Instruction for Use’, De’Longhi has unveiled a cinematic tribute to the coffee ritual. The campaign captures not just the mechanics of making coffee, but the mindful moments that elevate it into something more meaningful - something quietly perfetto.

Starring Brad Pitt and directed by Academy Award-winner Taika Waititi in their debut creative collaboration, the film reimagines the instructions for using a De’Longhi coffee machine with a sense of humour. Their perfetto chemistry and energy are palpable in every frame.

In Brad’s own words, “Taika brought the humour, De’Longhi brought the ritual. Together, that was perfetto”

And Brad gives his Italian another go in the campaign. Encouraged by the engimatic voice of Italian actor Riccardo Scamarcio who playfully grows Brad’s mastery of all things Italian. An original score composed specifically for the film underscores its poetic rhythm and the brand’s Italian roots.

“At De’Longhi, we always aim to add ‘a little more’ to everything we do - a little more passion, energy, and craft. It is this spirit that makes things truly Perfetto,” said Aparna Sundaresh, global chief marketing officer at the De’Longhi Group. “LOLA MullenLowe captured that spirit and have delivered not just a campaign, but a fresh tone and a long-lasting brand idea that will elevate De’Longhi in new and meaningful ways. The Brad Pitt and Taika Waititi collaboration created a unique take on Perfetto – the best blend of craft, humour and coffee. We are proud of what we have created together, and excited for what our Perfetto partnership will bring next”.

The film will run globally across broadcast, digital, and social platforms, with a supporting campaign inviting coffee lovers around the world to share their own #Perfetto moments - proving that the best instructions aren’t written, they’re felt.

This is the first campaign from LOLA MullenLowe, De’Longhi’s newly appointed global creative agency of record. Their shared vision is to bring warmth, depth, and cultural relevance to a brand built on timeless excellence—and the belief that coffee is not just a drink, but a perfetto experience.