Born Licensing Launches Born Legal in Australia
Advertising and marketing campaigns thrive on speed, creativity and momentum - but in Australia, legal compliance can often be the thing that slows everything down. A new specialist consultancy, Born Legal, has launched to change that, offering brands and agencies a more practical, marketing-first approach to navigating the country’s complex regulatory landscape.
Founded by licensing industry leader David Born and experienced promotions lawyer Emma Tiberi, Born Legal is designed specifically for the realities of modern advertising: fast-moving ideas, multi-channel rollouts, social-first promotions and increasingly high stakes when it comes to compliance.
The consultancy launches with a clear mission — to remove the friction, confusion and delays that often sit between a great campaign idea and a confident launch.
Where Marketing Meets Law
The idea for Born Legal came from a familiar industry problem. Even the strongest creative ideas can be derailed late in the process by legal uncertainty - particularly around trade promotions, consumer law and advertising codes that vary by state, territory and channel.
With trade promotion regulations differing across every Australian State and Territory, and penalties for non-compliance rising sharply in recent years, brands are under more pressure than ever to get it right first time.
David brings more than a decade of experience advising global brands through his work at Born Licensing, while Emma adds deep, hands-on legal expertise, having advised on promotional campaigns for major consumer brands including L’Oréal, Lion and Nike. Together, they’ve built a service that sits squarely at the intersection of commercial reality and legal rigour.
Rather than applying a purely legal lens, Born Legal positions itself as a partner that understands how marketing teams actually work - and what they need to move forward.
Making Compliance Practical, Not Painful
Born Legal offers end-to-end support across advertising, marketing and promotions, with services covering everything from early-stage campaign reviews through to regulatory response and dispute management.
This includes consumer law advice, advertising reviews against industry codes, full trade promotions support, privacy and data compliance, charitable fundraising activity, intellectual property clearance, brand protection and commercial agreements. Risk assessment plays a central role, with advice focused on balancing regulatory requirements with marketing objectives — not blocking ideas unnecessarily.
Trade promotions are a particular focus, given their complexity in Australia. Permit requirements can vary significantly depending on prize value, mechanics and location, and recent legal reforms have raised the stakes for getting it wrong. Born Legal’s role is to translate that complexity into clear, actionable guidance that keeps campaigns moving.
Built for Agencies and Brands Alike
Born Legal launches with the capacity to support businesses of all sizes, from FMCG and retail brands to entertainment properties, digital platforms and agencies running large-scale social and experiential campaigns.
The consultancy operates alongside Born Licensing - which has worked with global brands including Uber, Facebook, Google, British Airways and Samsung - while maintaining a dedicated focus on advertising and marketing compliance and commercial law.
The aim is simple: to give creative and marketing teams the confidence to move quickly, knowing compliance has been handled properly behind the scenes.
In a market where speed matters and mistakes are increasingly costly, Born Legal positions itself as a timely addition to Australia’s advertising ecosystem - one that understands that great work doesn’t just need approval, it needs momentum.
