Beyond Appoints W+K’s Patrick Silla Associate Creative Director

​Beyond has appointed W+K’s Patrick Silla to the role of associate creative director. Patrick reports to Beyond's creative partner, Joe Bruce, and will work across all of the agency’s client brands to continue to raise the bar on the company’s creative output. This appointment builds on top recent hires Daniel Kehelly and Mizi Qing as junior creatives from Mother London, reinforcing Beyond’s momentum in improving its creative team since the hiring of Joe Bruce in July 2024.

“Joe is attracting talent from the best agencies in the world to build a new creative department at Beyond that can compete at the highest level and is motivated by the opportunity to set brands free across our media, creative and innovation offerings,” said CEO and co-founder, Zaid Al-Zaidy.​

Joe Bruce added, “Patrick is a brilliant creative with huge ambition and an unmatched ability to get the most out of every brief. I loved working with him at W+K and really admire his passion for developing younger creative talent too. We are excited for the next chapter at Beyond, and Patrick, Mizi and Daniel will all play a major role in shaping our new work, ways of working, and our agency culture.”

Patrick joins Beyond from Wieden+Kennedy London, where his career highlights include:

​Nike – 'It Only Takes Everything; campaign for Rafa Nadal’s retirement

Heinz – “It Has To Be…” multi–award-winning campaign (Gold Cannes Lion 2025 plus four
additional shortlists)

​Ford – “Doing Beats Talking” global campaign

Other leading clients: Coca-Cola, Barclaycard, Cadbury, HomeSense, Compare The Market,

Sainsbury’s, Samsung, GoDaddy and Gumtree

Earlier senior roles at Droga5 and VCCP​

Patrick Silla said, “Beyond has all the right ingredients for me. An independent agency with clever people, a fierce ambition to grow and rival the old guard, and an office fridge with soft drinks of choice. I’m excited to grow with it and make work that makes Joe Bloggs and Joe Bruce think: Adverts are cool when done right.”

Daniel and Mizi Join as a junior team previously at Mother London, where they worked on KFC and Uber Eats. Prior to Mother they were also at W+K, where they completed the Kennedys course back in 2023, while Joe Bruce was course director.

Joe Bruce said, “Daniel and Mizi are the creative superstars of the future. They have boundless energy and are motivated to get the most out of every brief. They understand the importance of insight, craft and bold work. I think they are going to do great things here at Beyond”