Benedict Cumberbatch Performs Real Amazon Customer Reviews in Holiday Spots

To inspire holiday shoppers to find gifts they’ll love for everyone on their list, Amazon is reprising its hilarious Cannes-winning '5-Star Theatre' campaign, with real serious actor Benedict Cumberbatch performing real Amazon customer reviews as theatrical monologues.

Last year’s campaign received tons of fan comments - including one specifically requesting Benedict for future reviews which, in true customer-centric fashion, Amazon jumped on making happen. The idea resonated with Benedict himself - so after a 10-year hiatus from theatre, the actor returned to Amazon’s stage to turn a new collection of 5-star customer reviews into a one-man-show. Benedict performed over 15 reviews, including popular holiday gifts like the Bissell portable carpet cleaner, Toto bidet, and SharkNinja blender - showing that Amazon truly does have something for everyone on your list.

This year, Amazon is going even bigger through media partnerships with podcasts including Not Gonna Lie with Kylie Kelce, and A Very Merry Iconic Podcast by Danny Pellegrino, as well as a late-night integration with Jimmy Fallon and high-impact placements on TikTok and Snap.

“We are really excited to share this year’s 5-Star Theatre, with Benedict Cumberbatch bringing his own spin to the performance,” said Jo Shoesmith, vice president and global chief creative officer, “we think our customers will be surprised and delighted by his take on the concept.”