Bella Signs with Blush Creative and Lisa G. & Co.

Managing partner David Perry and his colleagues from commercial production and post company Bella have launched a representation agreement with Dee Rymer Rivard and Lisa Gimenez, the principals of Blush Creative + Lisa G. & Co. Together, Dee and Lisa now represent Bella’s talents on the US West Coast.

Launched in 2023 as a stand-alone company after seven prolific years of development under the auspices of Fivestone Studios, Bella is the exclusive home for highly accomplished and multitalented directors Alex Maxwell, Anthony Pellino, Em Marie, Jeremy Liebovitch, and Robert Adamo. Bella’s roster editors Brandon Roten, Christian Whittemore, Jonathan Rogers, Ken Conrad, and Tim Moore also expand Bella’s capabilities exponentially.

Over the past several months, David and Bella have been making high-level moves and investments aimed at positioning the company globally – both in the talent represented and in the work being produced. According to him, as they add new talent and adapt to new production approaches, the commitment to producing high level creative work that pushes boundaries is stronger than ever. This momentum led Bella straight to Rymer Rivard and Lisa.

“We have really set our sights on expansion, especially on the West Coast,” Perry began. “We are excited, because Lisa and Dee have strong reputations for being trusted partners to agencies and brands, and for pairing great talent with campaigns. We have a similar culture and commitment, and believe that together we can really grow in establishing long-term relationships.”

“David is forward thinking, resourceful, and committed to client service … and Bella is nimble and has impressive post capabilities,” Rymer Rivard explained. “We have seen first-hand how companies that are able to evolve with the shifting landscape are well-positioned for growth.

“From our perspective,” Lisa continued, “as the advertising production landscape continues to transform with new technologies, the number of assets increasing with deliveries, etc., we are well aligned to partner and move forward together.”

Bella’s representation also includes Mo Butler Reps in the US Midwest, Hapa on the East Coast, and Jack Reed in the South.