Bauer Media’s audioXi UK Expands Reach with AdsWizz and Sport Social Podcast Network

In a landmark move to deliver even greater scale for its digital audio advertising platform audioXi, Bauer Media UK has signed deals with two leading audio advertising companies, AdsWizz Inc. and the Sport Social Podcast Network - growing audioXi’s reach to over 10 million podcast listeners a month.

The partnerships strengthen Bauer's fast-growing footprint in the podcast market and enhances the scale and depth offered to advertisers seeking premium, data-driven audio solutions, expanding its podcast representation to nearly 4,000 shows across every major genre.

Through the agreement with AdsWizz, audioXi will become their exclusive sales representative for advertising on the SiriusXM Podcast Network in the UK (in addition to Ireland, Sweden, Denmark, Norway, and Finland). audioXi will leverage AdsWizz’s audio ad technology and advanced targeting capabilities to sell its audio network, incorporating the SiriusXM Podcast Network, the #1 podcast network in the US, with shows including ‘The Mel Robbins Podcast’, ‘Smartless’, ‘Call Her Daddy’ and ‘Conan O’Brien Needs a Friend’.

The partnership with Sport Social, Europe’s largest sport podcast network, enriches audioXi’s content offering with deeper and broader sports coverage, giving advertisers access to a vast community of highly engaged sports fans across football, Formula 1, cricket, rugby, golf and more, through podcasts including ‘The Anfield Wrap’, ‘Joe Marler’s Things People Do’, ‘For The Love Of Rugby’ and ‘Undr The Cosh’.

Together, these partnerships significantly expand audioXi’s scale and reaffirm Bauer Media’s commitment to sustained investment in the podcasting space, delivering more choice, more premium inventory and more targeted opportunities for advertisers.

The agreements, which will see audioXi represent third-party sales for both platforms, will allow UK advertisers to access an even wider pool of consumer data to build effective, addressable campaigns. audioXi’s podcast network now totals more than 12 million UK monthly downloads.

These new additions sit alongside Bauer Media’s own much-listened-to Rayo Original podcasts, including Pete Wicks’ ‘Man Made’, Katherine Ryan’s ‘What’s My Age Again?’ and ‘Lost in Translation’ with Gemma Atkinson and Gorka Márquez. This is in addition to the more than 50 iconic and influential media brands that Bauer Media is home to, including audio networks Absolute Radio, KISS and Magic Radio, and publishing brands such as Grazia, Empire, CAR and Mother & Baby, delivering partners rich first-party data across a diverse range of digital content.

Charlie Brookes, director of digital, Bauer Media Audio UK, said, “These partnerships mark an exciting step forward for audioXi. We are deliberate in choosing partners that reflect our commitment to high-quality, brand-safe content and both the SiriusXM Podcast Network and the Sport Social Podcast Network deliver exactly that. Bringing their world-class podcast and sports portfolios into audioXi gives advertisers fresh, scalable ways to reach highly engaged listener communities, while delivering the scale and premium environments brands expect from a market-leading platform.”

Paul Brown, VP, European business and operations, AdsWizz, added, “We’re excited to expand our relationship with audioXi, giving advertisers across the UK access to the SiriusXM Podcast Network. By combining the scale and depth of our podcast inventory with AdsWizz’s innovative advertising technology and audioXi’s strong market presence, advertisers can effectively reach highly engaged podcast listeners across the UK.”

Sophie Hind, managing director of Sport Social, said, “Market demand for sport content and access to fans continues to grow, particularly around major sporting events like the World Cup this summer. For brands looking to reach audiences at scale, it makes perfect sense for us to partner with audioXi’s extensive cross-platform audio marketplace. We’ve been impressed with their team and see real alignment in our approaches. This partnership forms part of our continued growth strategy to deliver maximum value and revenue for our podcasters.”

With podcast listening continuing to grow rapidly in the UK, audioXi’s enhanced offering positions Bauer Media at the forefront of digital audio advertising, ensuring brands can connect with listeners in more targeted, culturally relevant and impactful ways.