BMB Welcomes Sarah Clark as Chief Strategy Officer

​BMB announces the appointment of Sarah Clark as chief strategy officer, reinforcing its ethos that the most human brands win.

Sarah joins the agency’s senior leadership team with a formidable track record spanning two decades at T&P working across some of the UK’s most loved and trusted brands - including British Gas, Hive, NatWest, Argos, TalkTalk, The Carphone Warehouse, RNIB and The Prince’s Trust. Her arrival marks a pivotal moment in BMB’s journey as it doubles down on its commitment to creativity that gives brands real meaning in people’s lives.

A passionate champion of creativity, Sarah brings strategic firepower coupled with the warmth and openness that has long defined her approach to leadership. Previously she was managing director and strategy partner at The&Partnership, where she played an instrumental role in shaping the network’s strategic product and culture since its inception as independent creative shop Clemmow Hornby Inge. She has been a major player in much of the agency’s most awarded and business-defining work from Tango, to Argos, TalkTalk and beyond.

Throughout her career, Sarah has steered award-winning strategies that have delivered commercial impact, cultural resonance and creative accolades including Cannes Lions, British Arrows, APG, IPA, Campaign Big and CLIOS. Her unique ability to balance creative insight and ambition with commercial clarity makes her perfectly placed to deliver on BMB’s belief that the most human brands win.

Commenting on her appointment, Sarah Clark, chief strategy officer, BMB says, “I've always believed that the best creativity comes from understanding people better - their emotions, their needs and niggles, their stories, hopes, dreams, frustrations and challenges. BMB’s commitment to ‘being human’ isn’t just a tagline - it’s something you can feel the moment you step inside the agency. I’m thrilled to be joining a team that’s not only bold and imaginative, but also deeply grounded in what really matters to people. It could not be a better time to remind ourselves that the creative industry is first and foremost a human industry.”

​Laurent Simon, chief creative officer, BMB adds, "In Clarky, we’ve found a partner who embodies the very best of modern strategy – intuitive, imaginative and commercially sharp. A wonderful addition that will enhance tenfold what makes us unique: Digging deep and leaping far. But even more than that, she brings clarity, heart, and infectious energy, all of which make her a brilliant fit for BMB and our ambition to produce work that truly moves people. We couldn’t be more delighted to have her on board."