BETC Elevates 2 Creative Talents to Executive Creative Directors

Above (from left to right): Bertille Toledano, David Martin Angelus, Daniela De-Seta, Stephane Xiberras

​BETC Paris has promoted two internal talents as executive creative directors: David Martin Angelus and Daniela De-Seta. They will take over the creative leadership of all global brands from Danone group among others, following the footsteps of Antoinette Beatson, previously vice president and executive creative director of BETC Paris, who largely helped the development and the international prestige of the agency.

​Bertille Toledano and Stephane Xiberras, presidents of BETC Paris, commented, "We could not find two better representatives of what makes the strength of this agency and its international approach than David and Daniela. Ever since they've joined BETC, they have managed to demand a high creative level and a great agility within the different markets that their clients are based in. They have brought a perfect mindset all while making sure to always push for the creative excellence that the agency is notorious for. This evolution is the logical next step in our mission to grow our talents and our clients in the best possible way in order to maintain our status of a world class agency."

Leading global accounts in various markets, David and Daniela have brought creative prestige to BETC Paris globally, thanks to their work on brands such as Actimel, evian (Danone), Deezer or La Roche-Posay.

These two nominations are a testament to the growing international ambition of the French agency.

In its Paris headquarters, BETC regroups 1200+ employees from 33 different nationalities. BETC Group has a strong presence all over the world and covers most of the main markets with different offices: BETC Paris, BETC London, BETC Havas São Paulo, Maison BETC New York, BETC Asia and BETC Middle East.