Automotive Brand AUMOVIO Launches
Continental's Automotive division is becoming an independent company with the new brand AUMOVIO. It was developed by the Peter Schmidt Group design agency and the strategists at Batten & Company. The creative agency BBDO is responsible for the launch campaign. AUMOVIO will now be presented to the public at IAA Mobility 2025.
Continental's Automotive division will be presenting itself for the first time under the brand of the new, independent company AUMOVIO at the international mobility trade fair IAA Mobility in Munich in September. From 9th to 12th September 2025, visitors to stand B01 in hall B1 will be able to experience ground breaking technology highlights for the mobility of tomorrow.
"With AUMOVIO, we are expressing our self-image as an adaptive powerhouse for future mobility. The brand combines our many years of in-depth expertise in the automotive industry with agility and flexibility. It creates a new identity for all our colleagues worldwide. At 'IAA Mobility 2025', we will be presenting AUMOVIO to the automotive world for the first time, with particularly exciting products and extraordinary innovations," says Eva Appold, head of communications at AUMOVIO.
Teamwork between agencies for an ambitious schedule
The AUMOVIO brand was developed over a period of ten months by the agencies Peter Schmidt Group (design) and Batten & Company (strategy). The communications experts at BBDO are also responsible for the launch campaign. The tight timing and complexity of the task – naming, design and campaign development were largely carried out in parallel – made close cooperation between all agency partners essential. The three agencies linked in TEAMBBDO had already proven their ability to handle this task in their joint work for the energy service provider E.ON – and have now proven it once again for AUMOVIO.
They faced the challenge of redefining a new brand from scratch in the dynamic environment of mobility. To do this, they first took a look inside the company, revealed its values and corporate culture, conducted interviews and analysed the product portfolio. This formed the basis for the slogan ‘The Adaptive Powerhouse of Future Mobility’, which reflects the character of the brand, as well as guiding principles that provided orientation for all those involved in the further development.
Energetic, innovative – and distinctive in the market
All brand assets have been redesigned: the name, the dynamic ‘Adaptive A’ logo and the distinctive colour gradient from orange to purple. Each asset embodies movement, dynamism and adaptability – making the adaptive powerhouse tangible at every touchpoint. Orange stands for drive and change, purple for visionary progress. The gradient combines both aspects and opens up a wide range of possible applications, especially in moving digital media. The specially developed corporate font gives every message the unmistakable brand DNA and completes the look.
"The competitive environment in the mobility sector is changing rapidly and requires maximum adaptability from brands. AUMOVIO can do just that – and we express this in the design: it is always in motion, eye-catching and highly flexible in its application," explains Kristin Janoschka, executive director consulting at the Peter Schmidt Group.
The brand's visual incarnation can be experienced for the first time at the trade fair stand designed by Schmidhuber Brand Experience. A week later, AUMOVIO will also celebrate its IPO and make a visual appearance on the Frankfurt trading floor. The campaign developed by BBDO will accompany these communication milestones and can be seen worldwide in digital and print media.
