Arsenal Makes a Boy's Football Dream Come True in Christmas Film

​Knucklehead's Marc Sidelsky directs Arsenal’s Christmas ad - his 3rd video for the North London team, following his critically acclaimed spot The Arsenal Faithful, which took home Golds at the British Arrows, Creative Circle and 1.4, among others this year.

The heart-warming Christmas ad depicts a young fan being accidentally locked in the Emirates stadium, with a nightmare quickly turning into a dream as he’s able to enjoy all that the stadium has to offer, including the press conference room, premium hospitality areas, and The Armoury shop. He even gets the chance to score a goal on the pitch, topped off, of course, by a chance meeting with his favourite player, Bukayo Saka.

The spot is beautifully soundtracked by Amy Winehouse’s cover of ‘Our Day Will Come’ a 1962 R&B song by Ruby & The Romantics.