Arla Foods Extends 25‑Year Partnership with Dentsu’s Carat Across Key European Markets

​Carat has revealed a two-year extension of its relationship with the international dairy company Arla Foods reinforcing a partnership that has spanned 25 years. The renewed agreement covers key European markets, including the UK, Sweden, Denmark and the Netherlands, and will continue to evolve Arla’s integrated, future-ready marketing approach.

Over the course of the relationship, Carat has continually evolved its operating model to align with Arla’s needs and support its ambition in the Algorithmic Era. A cornerstone of the partnership is the close integration with The Barn, Arla’s in‑house agency, to future‑proof media and creative activation and accelerate performance across channels.

“Carat has been a trusted partner for a quarter of a century, consistently adapting with us and challenging our thinking. Together, we’ve aligned our vision and strengthened the way we connect with consumers across markets. The continued partnership, delivered in lock‑step with The Barn, keeps our marketing modern, integrated and designed for growth,” said Jan Worre, head of global media and agency management, Arla Foods.

“We are extremely proud of the partnership we have built with Arla over the years. We have always evolved our operating model to meet tomorrow’s requirements and ensure that Arla is best equipped to win in the Algorithmic Era. This contract extension is a testimony of the great work we have achieved collectively in the past and a shared understanding on how to bring Arla’s vision to life,” said Sylvain Valeix, client president, Carat.