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Apple Powers Fresh Era of NHL Goalie Mask Art with Return of 'Made on iPad'

24/11/2025
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The bold campaign, created with TBWA\Media Arts Lab Canada and directed by Warner Shaw, features six NHL goalies: Sam Montembeault, Anthony Stolarz, Dustin Wolf, Adin Hill, Thatcher Demko, and Logan Thompson

Apple and the NHL reunite for the second year of ‘Goalie Masks Made on iPad’, featuring six goaltenders: Sam Montembeault, Anthony Stolarz, Dustin Wolf, Adin Hill, Thatcher Demko, and Logan Thompson, whose 2025–2026 season masks were created using iPad Pro and Apple Pencil Pro. The initiative highlights each goalie’s collaboration with their chosen mask artists Jordon Bourgeault, Dave Fried, and Travis Michael, showcasing how designs move from early concept to ice-ready artwork on iPad.

Part of Apple’s broader ‘Made on iPad’ campaign, the project offers an inside look at the creative workflow between NHL goalies and the artists who bring their ideas to life. Working on iPad Pro with M5 and Apple Pencil Pro, the artists move seamlessly from initial sketches to rapid refinements and detailed 3D renderings. Apple recently introduced the new iPad Pro with M5, delivering its most advanced iPad experience to date in an incredibly thin, portable form factor. Powered by M5, iPad Pro is faster, more capable, and features a major leap in AI performance, ideal for high-intensity creative work and next-generation productivity.

The campaign also extends into gaming through a partnership with EA’s NHL ’26, which will feature all six masks as part of ‘The Made on iPad Collection.’ Fans will soon be able to design their own #MadeoniPad mask using iPad, Apple Pencil, and Procreate, with a new 3D goalie mask template debuting on apple.com.

By uniting top NHL talent with cutting-edge Apple technology, the campaign seeks to inspire both hockey fans and creators to explore what’s possible with the latest iPad Pro and Apple Pencil.


NHL Goalie Mask Designs

Anthony Stolarz’ ‘Polar Bear Mask’ by Jordon Bourgeault

Inspired by the Toronto Maple Leafs’ beloved mascot, Carlton the Bear, the mask features the iconic character alongside branches filled with blue maple leaves—an homage to Anthony’s personal lineage of favourite Leafs goaltenders. His number is etched into the bark at the chin, completing the symbolic family-tree motif.

Sam Montembeault’s ‘Python Mask’ by Jordon Bourgeault

An intricate weave of serpents coils across the mask, accented with snake skeletons for added edge. The Montreal Canadiens logo on each side is reimagined with scales and bone textures, giving the classic emblem a distinctly “ssssssssssick” transformation.

Thatcher Demko’s ‘Johnny Canuck Mask’ by Travis Michael

Continuing the reinvention of the “Johnny Canuck” character originally developed with Thatcher’s father, this season’s design depicts a skull bursting through ice and wrapping around the mask. Details include metal rivets and staples that bind the skull, along with the Vancouver Canucks’ skate logo stitched onto the character’s toque.

Dustin Wolf’s ‘Wolf Mask’ by Travis Michael

A fierce red wolf anchors the design, surrounded by flames inspired by the Calgary Flames’ logo. One side features a cowboy riding a bull as a nod to Calgary’s rodeo heritage; the other showcases a tribute to Banff, complete with a serene skating scene on a frozen lake.

Adin Hill’s ‘Dragon Mask’ by Dave Fried

A dramatic golden dragon head dominates the mask, aligning with the Vegas Golden Knights’ medieval aesthetic. An easter-egg detail shows the dragon breaking through a brick wall—a callback to an element from Hill’s Stanley Cup–winning mask.

Logan Thompson’s ‘Duelling Eagles Mask’ by Dave Fried

An evolution of last season’s design, the updated version depicts two eagles mid-flight, adding even more motion and intensity. Between them sits the Washington Capitol Building, anchoring the mask with a bold civic symbol.

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