Apple and Kim Gehrig's Show Stopping School Musical Puts Accessibility Centre Stage

​Apple is marking International Day of Persons with Disabilities (December 3rd) with a new global short film that puts disabled college students centre-stage - and shows how Apple’s accessibility tools power everything from morning classes to late-night hangs.

Driven by a full musical number, the film showcases the breadth of accessibility features threaded across the Apple ecosystem. This year brings debuts like Magnifier for Mac, Braille Access and Accessibility Reader, alongside long-trusted tools including VoiceOver, AssistiveTouch and Live Captions. For the students featured, these aren’t 'features'; they’re part of the everyday flow - helping them learn, connect, create and move through campus life on their own terms.

Helmed by Kim Gehrig, the spot sees the director return after leading Apple’s award-winning 2022 accessibility short The Greatest. Here, Kim leans into joy and collective energy, spotlighting Deaf and disabled students as they belt out a shared anthem across lecture halls, dorm rooms, house parties and campus quads. Their message is pointed and powerful: 'remarkable' is not the exception - it’s the rule.

The work builds on Apple’s long-standing investment in accessibility. The company opened its first disability office back in 1985 - five years ahead of the ADA - and has since shipped dozens of built-in accessibility features as standard, not add-ons

The new film sits within a broader body of work pushing disability representation forward across Apple’s marketing canon: from Taika Waititi’s The Lost Voice and the Paralympic tribute The Relay to the Emmy-nominated Heartstrings and the Parkinson’s docu-series No Frame Missed.

The campaign launches globally across broadcast, digital and social channels as part of Apple’s recognition of International Day of Persons with Disabilities.