

Apple has unveiled the iPhone 17 Pro and iPhone Air through a one-of-a-kind collaboration with global superstar Dua Lipa, offering fans an exclusive behind-the-scenes look at her Radical Optimism Tour as it kicks off in North America.
The new devices were put to the test at two Chicago tour stops, capturing every moment—from soundcheck to encore—using iPhone alone. Footage shot from the crowd, backstage, and even in Dua’s own hands on stage highlights the creative flexibility and professional-grade tools now available in every pocket.
iPhone Air debuts with a powerful 48MP Fusion camera that delivers the equivalent of four lenses, while iPhone 17 Pro pushes mobile photography further with Apple’s most advanced camera system yet, featuring high-resolution front and rear sensors. Both models introduce Dual Capture, allowing users to film with front and back cameras at the same time, and the new Centre Stage front camera, which offers a wider field of view in sharper detail. The iPhone 17 Pro also boasts a 48MP Telephoto camera with an impressive 8x optical zoom, capturing crystal-clear detail from a distance.

While fans usually see concerts from just one perspective, the portability and image quality of iPhone 17 Pro and iPhone Air unlock fresh angles and unique experiences not typically possible with traditional camera gear.
The campaign is now live across Apple’s and Dua Lipa’s Instagram channels.
