Anthony Edwards Schools Sprite Fans on the Art of ‘Obeydience’

Class is officially in session as Sprite debuts a brand-new social-first campaign from Johannes Leonardo, with a familiar face - Minnesota Timberwolves star Anthony Edwards.

Sprite is unveiling the School of Obeydience, a masterclass led by Anthony who is known for never code-switching and always talking his sh*t. Anthony takes the teacher’s chair to show a new generation how to ‘keep it real’ and to live Sprite’s mantra: Obey Your Thirst.

In the debut lesson, Professor Edwards shows students the power of tuning out the noise. His message is simple: when the critics chirp, stay cool, stay quiet, and let your game speak for itself.

The campaign runs through the NBA season, into 2026, and will feature a series of lessons from Anthony. He'll have lessons on topics like staying true to yourself, protecting the bag, handling haters, and talking your talk.

This marks Sprite’s second time working with Johannes Leonardo to team up with Anthony, following his role in the 'Always Obey' campaign that launched in Spring 2024.