Thrillionaires, Assemble! Andreas Nilsson Takes FanDuel Casino on the Ride of Its Life

A road that leads to a swirling purple vortex. A never-ending tandem bike. And the catchiest song of the year so far. This dream – or nightmare – like chaos marks Orchard Creative’s latest turn for FanDuel Casino.

Promoting the FanDuel Casino Rewards Club, the campaign – directed by Andreas Nilsson through Biscuit – steps outside of category norms and into a vast open space that’s perfectly suited for the world’s longest tandem bike.

Ridden by straightfaced Rewards Club die-hards, the spot, fronted by an original song written by Orchard creative director Conor Dooley, touts the benefits of joining the Rewards community, featuring everything from birthday perks and weekly bonuses, to rewards that start on day one.

It’s an epic-scale call-to-arms for thrillionaires everywhere, with no man left behind as a hitchhiker clamours to find his space on the bike. The spot, titled 'Calling All Thrillionaires' even features an impromptu saxophone solo, aligning with the agency’s commitment to making the film truly “unforgettable”.

Nusrat Madraswala, group strategy director at Orchard said, "We knew launching Rewards Club for all players had to be big - and we made it unforgettable. In true FanDuel Casino style, we did it in the most thrilling way: a massive scale, a custom song, and a call to action that brought everyone together. Ultimately, our goal is to build a community where every player feels valued from day one."

Wholly committing to the campaign, all of the stunts were performed in camera in order to capture real, authentic reactions from the cast, whilst Andreas and the team at Biscuit constructed a real, 15-person tandem bike that was extended in post production by Parliament.

“Instead of paying a random celebrity to say we’re fun (like other brands in the category), we showed the fun, with thrilling activities like grocery shopping in bumper cars, holiday dinners served up by a hibachi chef, and a never ending tandem bike – all to launch FanDuel Casino Rewards Club,” added executive creative director Dan Kenneally. “Each group activity fed into a broad media ecosystem of memes, social videos, TV, out-of-home, and more.”