Allen Iverson, Candace Parker, Sam Richardson and Druski Team Up for Prizepicks

PrizePicks, the leading sports entertainment operator in North America, is tipping off basketball season with a new commercial series pairing Hall of Famers Allen Iverson and Candace Parker with comedic actors Sam Richardson and Drew 'Druski' Desbordes. The latest instalment of PrizePicks’ 'It’s Good to Be Right' campaign, developed in partnership with advertising agency Preacher, brings together a unique crossover of sports and entertainment talent to showcase 'The PrizePicks Feed,' an innovative new social feature.

“We are thrilled to team up with basketball and cultural icons to showcase our new social features, making it simpler than ever to get in on the action with PrizePicks,” said Mike Quigley, chief marketing officer at PrizePicks. “These humorous spots show off that ‘It’s Good to be Right,’ even if that means leaning on the knowledge of your friends.”

In the campaign’s feature spot, Allen and Same demonstrate the ease of using The PrizePicks Feed as Sam leans on AI’s basketball IQ by copying his line up with the click of a button. Things take a turn when Sam lists everything he does to mirror Iverson’s famous swagger before attempting to put on 'The Answer’s' signature headband.

"I have always shared my game with the fans…the crossover, the swagger, the headband,” Allen said. “This campaign lets me bring that same vibe. It’s about hoops, culture, and me having fun with the fans.”

Candace and Drew team up for a series of spots that showcase their entertaining and conflicting personalities. In 'Original,' when Drew stresses about being late to get his PrizePicks line up in, Candace shows him the ease of copying her line up from The Feed. As Drew swiftly locks in his picks, the comedian is quick to point out his usual originality - just as someone walks by wearing an identical outfit.

“One thing I know about PrizePicks players is that they know ball and they love to win,” said Candace. “I know a thing or two about winning, and this campaign is all about teaming up and getting in on the action together.”

"This NBA season marks a new chapter for the 'It's Good To Be Right' platform as PrizePicks introduces new social features that make it easier than ever to get in on the action," said Ignasi Tudela, creative director at Preacher. "By pairing basketball legends with cultural heavyweights, we're continuing to show that PrizePicks lives at the intersection of the game and culture. It's not just a platform for diehards - it's for everyone who wants to be part of the conversation."

PrizePicks recently announced a host of new social features headlined by The Feed. The new features combine PrizePicks’ player profiles with a first-of-its-kind social feed that allows players to see and interact with picks their friends and the PrizePicks community are making in real time, bringing debates out of the group chat and into the PrizePicks app. For more information on PrizePicks’ new social features, click here.

As PrizePicks continues to expand to new markets, investment into Responsible Gaming remains a key focus. In 2025, PrizePicks was awarded iCAP accreditation by the National Council on Problem Gambling (NCPG) for its Responsible Gaming practices and efforts, becoming the first and only fantasy sports operator to earn the certification.