Aldi UK Haunts Middle Aisle with Playful Ghosts for Halloween

This Halloween, Aldi UK delighted and surprised shoppers with a playful in-store activation featuring mischievous ghost characters wreaking havoc in the retailer's famous middle aisles.

Developed by McCann Content Studios in Manchester, the stunt saw families of playful ghosts interacting with unsuspecting shoppers browsing Aldi's popular Specialbuys. The spectral pranksters were filmed playfully swiping items from trolleys and causing light-hearted chaos. Adding to the fun, the ghosts sported Aldi’s limited-edition 'Bag for the Afterlife,' a humorous take on the retailer’s iconic reusable shopping bags.

Filmed at Aldi’s Salford store, the activation has been shared across Aldi’s social channels today, generating buzz as shoppers captured and shared their surprising and entertaining encounters with the ghostly visitors. The campaign cleverly blends in-store experiences with social media engagement.

Julie Ashfield, chief commercial officer at Aldi UK said, "Halloween is a time for fun, and we wanted to bring that spirit to our stores in a unique way. This activation was all about creating a memorable, light-hearted experience for our shoppers. The reactions to our mischievous ghost characters in the middle aisle were fantastic, and it's great to see the campaign resonating with our customers."

​Dan Noller, ECD at McCann Manchester, added, "Our goal was to create a campaign that would stand out and generate organic buzz for Aldi this Halloween. By focusing on a playful in-store experience and encouraging social sharing, we created a lasting impression while tapping into the brand’s trademark personality and humour. It's exciting to see how consumers embraced the activation and became part of the story."