Airalo's Holiday Spot Hilariously Exposes the Perils of Going Dataless Abroad

​Park Village has partnered with indie creative shops, Uncharted, to deliver a global winter holiday campaign for Airalo, bringing together a trio of standout creatives: director Hanna Seidel, photographer Nathan Gallagher, with support from AI filmmaker Roxanne Ducharme.

The campaign, Wish We’d Packed the Internet, comedically spotlights the chaos that unfolds when travellers head abroad without mobile data. While simple in premise, the project demanded high-impact execution, something Park Village achieved by uniting film, stills, and generative AI under one production roof.

Working with Uncharted’s international, interdisciplinary approach, Park Village produced the campaign at Quite Brilliant’s virtual production studios, recreating multiple exotic destinations within a single shoot. The work will run across Europe, the USA, Canada,  LATAM, and APAC, spanning OOH, VoD, social, with accompanying radio and podcast placements.

Celebrating a New Creative Alliance

Park Village’s collaboration with Uncharted reflects a meeting of philosophies: craft -driven future facing production techniques, meets a next-generation agency built for uncertain times. PV’s unique ‘Village’ model of creative partnerships, driven by a diverse network of talent, alongside human-centred, tech-enabled production models made them an ideal partner for a production that required both technical precision and playfulness, delivered across multiple different platforms.

A Unified Production Built for Global Impact

From crab-infested beaches to wildly inadequate hotel transfers, the campaign’s vignettes required a flexible, inventive production style, which could only be achieved on time and budget through virtual production. Park Village’s integrated team brought film, photography, VP and use of AI seamlessly together, ensuring Uncharted’s vision was executed with clarity, creative ambition, and world-class craft.

​Adam Booth, managing partner/EP, Park Village said, "This campaign was such a great opportunity to bring together a load of our strengths as a production company. While we initially looked into shooting on location, it quickly became apparent, that for the time of year and the budget, we were going to have to think smarter, and by bringing together three of our creatives and the skills of our VP partner, we succeeded in a campaign far superior to what a location shoot could have achieved."

As Airalo continues its rapid global growth, becoming the industry’s first eSIM 'unicorn' in 2025 the campaign reinforces the brand’s mission to keep travellers connected across more than 200 destinations.