Affordable Flights Fuel Adventure in Wizz Air's AI Film

​The Liberty Guild and Monks have launched Wizz Air’s first fully AI-powered campaign, showcasing how the airline’s low-cost fares can spark bold and spontaneous 'Locos' adventures.

Created in Spain, the campaign introduces Locos - a playful twist on the Spanish word for 'a little crazy', while echoing the sound of 'low-cost.'

Using AI tools, it shows people breaking free from routine with spontaneous trips, from enjoying an authentic carbonara in Rome to taking a gondola ride through the canals of Venice. The campaign closes with the line: “Because being low-cost isn’t just about paying less-it’s about daring to live more.”

In a first for both The Liberty Guild and Wizz Air, the entire campaign was produced using AI. Tools including Midjourney, Runway, Google’s Nano Banana, Topaz, and Flux created imagery, editing, sound design, casting, and even voiceover, cutting costs and reducing production time.

The campaign represents one of Wizz Air’s largest media investments in Spain. It highlights the airline’s growing presence in the Spanish market, now spanning 126 routes to 28 destinations in 15 countries from Spain.

The Liberty Guild, operating as a virtual global network, partnered with a multi-award-winning Spanish creative team to develop the Locos/Low-Cost concept. Research into millennial travellers’ dream 'locos' experiences shaped the creative direction, ensuring cultural relevance and resonance with Wizz Air’s passengers.

Silvia Mosquera Gonzalez, commercial officer central at Wizz Air, said, “Locos is about letting go, embracing spontaneity, and leaning into life’s fun side. Because low-cost isn’t only about saving money - it’s about having the freedom to do more and live bigger. Wizz Air has, from its inception, been a digital-first company, so it makes sense that we would be at the leading edge of using new technology in all areas of our business. So making an all AI ad just makes sense. We love this whole concept and the way that Monks and The Liberty Guild brought this to life. Let’s WIZZ!”

​Jon Williams, the CEO and founder of The Liberty Guild, said: “The current approach to AI in most areas is attritional automation, creating bottom funnel content. With this campaign, we've found a new groove on how you can work with AI; augmented by human brilliance and backed up by the local creative knowledge and nuance of our network to deliver and create effective and inventive work more quickly and cost-effectively.”

Thymo van der Vlies, VP studio and craft operations, adds, “It’s been extremely fun to test the boundaries of what AI can do with this campaign. Combining creative ideas with the endless possibilities of AI has allowed us to create truly extravagant scenarios.”