Accenture Helps NFL Consistently Score Every Season

Accenture’s 'Reinvented with Accenture' campaign returns with another blockbuster football spot. 'Beyond the Goalposts,' which artfully portrays how the consulting giant is helping the NFL consistently score as a business–even when the goalposts are constantly moving.

Created with Droga5, part of Accenture Song, the ad debuted on NBC/Peacock during the first quarter of the NFL season opener on Sept. 4TH with the Philadelphia Eagles and the Dallas Cowboys and coincides with the NFL’s announcement that Accenture has been named official sponsor of the NFL’s 2025 International Games, which will be held in São Paulo, Dublin, London, Berlin, and Madrid this season.

Directed by Jovan Todorović of Smuggler, the new film plays on the idiom 'moving the goalposts' to illustrate the challenges of being a business leader in an ever-changing world. The camera is framed to give viewers the POV of the ball moving through a goal post in shifting locations, illustrating how with Accenture as a reinvention partner, businesses can achieve goal after goal and beyond.

The new spot had premier presence during NFL’s opening week across NBC and Peacock’s airing of Thursday night and Sunday night’s games and combined drew an average viewership of 53M with peak viewership reaching 62.5M.

The spot will continue to air throughout the season during prime cultural and sporting moments including NFL on Netflix Christmas Day 2025 and across NFL Network with an increased presence on RedZone live programming. It will also have a strong presence in the US broadcast of the international games.

Accenture’s sponsorship of the NFL’s 2025 International Games builds on its role as the Official Business and Technology Partner of the NFL. Since 2024 Accenture has been helping the NFL transform how it uses data t it uses technology and data to help shape the future of football to benefit the game and fans.

Last year for the NFL season, Accenture debuted 'The Pass' - a film that followed a football’s coast-to-coast journey, capturing the diversity and passion of fans in the US The ad, also created by Droga5, leveraged the popular sport to illustrate how Accenture helped NBCUniversal scale Peacock viewership around the country.

Both films are part of the ongoing 'Reinvented with Accenture' campaign. Launched in 2024, it highlights the depth, breadth and scale of the consulting firm’s work with the world’s most forward-thinking companies to help shape and transform their businesses for the future.