"No Comparison": Luke Wilson and AT&T Call Out Rival T-Mobile's "Deceptive" Ads

AT&T, in partnership with independent creative agency Translation, has launched its new creative campaign, 'Ain’t Our First Rodeo'. Actor Luke Wilson, a proud Dallas native and long time AT&T partner, is back at the helm. Directed by Academy Award–nominated filmmaker Bennett Miller, the 360° campaign spans broadcast, OOH, radio, and social media. The campaign underscores AT&T’s commitment to delivering reliable service and honest storytelling.

“We’re not just building a network - we’re building trust,” said Jeff McElfresh, chief operating officer, AT&T. “With billions invested and a multiyear AT&T Fiber expansion, we’re delivering blazing-fast, rock-solid connectivity where people live, work, and move. Coverage. Reliability. Accountability. These aren’t extras - they’re the essentials of modern life, and we’re making them non-negotiable.”