ARK Awarded Krispy Kreme Creative Account

​ARK Agency has been appointed lead creative agency for Krispy Kreme across the UK and Ireland.

Crafting and hand finishing 300,000 doughnuts every night, across its 14 bakeries in the UK and Ireland Krispy Kreme has built a devoted following since launching in the UK in 2003. The multi touchpoint remit will see ARK help the leading premium doughnut retailer navigate an increasingly challenging market landscape, with HFSS regulations and evolving consumer behaviours reshaping the competitive environment for indulgent treats.

Jane Walker, marketing director UK and Ireland, Krispy Kreme said, "This is an exciting moment for Krispy Kreme as we look to re-establish our place in the nation's hearts. We appointed ARK because they are a brilliant hothouse of creative talent, bringing big brand experience together with true challenger-brand thinking. That combination is exactly what we need right now."

​Mat Goff, founder, ARK Agency, said, "There aren't many brands in the world with the power to change the atmosphere in a room in an instant but Krispy Kreme is undoubtedly one of them. Jane and the team have ambitious plans to get the brand back to its magnetic best and we are very much enjoying getting stuck in."

​Mike Wilton, Founder, ARK Agency added “ HFSS restrictions and ever-evolving audience needs mean we have to be smarter, more creative and more innovative to make an impact. This is a huge opportunity for the Krispy Kreme brand and we cannot wait to unleash our creativity.”

The win continues strong momentum for ARK, which has secured a diverse roster of clients in recent months, including loveholidays, Magners, Huel and Löfbergs. First activity is expected to launch in the first half of 2026.