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AIR to Spotlight Emerging Talent at Spot in a Pocket! Finalist Showcase

13/10/2025
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Industry leaders to join The Alliance of Independent Representatives in celebrating innovation in short-form advertising created entirely on smartphones

The Alliance of Independent Representatives (AIR) will host a special showcase event spotlighting the finalists and winner of Spot in a Pocket! on Tuesday, October 14 at 1:00 p.m. ET.

Designed as a fast-moving creative challenge, Spot in a Pocket! tasked participants with creating short-form advertising spots entirely on smartphones. Each contestant selected from one of four prompts, healthcare / thermometer, finance / wallet, sports / whistle, household / mop, with the freedom to work in any style or genre.

Entries were evaluated based on storytelling, art direction, and production value by a panel of industry leaders, including:

  • Molly Mitchell, executive producer, IDENTITY
  • Donald O’Connor, executive producer, Compulsive
  • Chinkhara Singh, head of production, Area 23

AIR has announced this year’s finalists:

  • David Bradburn
  • Utsab Giri
  • Emily Gurland & Kasey Oldford
  • Courtney Marsh
  • Sandy Morris
  • Esteban Pava
  • Staci Talley

RSVP for the showcase here.

Support for Spot in a Pocket! was generously provided by AIR partners LBB, Simian, Agency Source, and Press Kitchen, along with friend of AIR Jordan Brady.

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