A Magnificent 7 Finalists Emerge from The Immortal Awards 2025 Canada Jury Day

The North American leg of judging at The Immortal Awards 2025 began on Tuesday November 11th with the Canada jury day, held in partnership with Zulu Alpha Kilo.

Kick-starting a packed week of judging, which also included both the US and North American jury days, the session saw some of Canada’s finest brand, agency and craft minds come together to identify and champion the market’s best work.

It was the jury’s task to decide which projects, if any, of the 21-piece shortlist were to receive Canadian Finalists status and qualify for the regional North American round of judging.

The session concluded with seven projects emerging as the best of Canadian creativity from the past year.

The Immortal Awards 2025 Canadian Finalists are:

Dove - ‘Most Likely To’ (entered by Ogilvy)

IKEA - ‘U up?’ (entered by Rethink)

KFC Canada - ‘Sorry, Manners’ (entered by Courage and Alter Ego)

Royal Ontario Museum - ‘Opera’ (entered by Broken Heart Love Affair)

SickKids Foundation - ‘The Count’ (entered by FCB Canada, Merchant and Soundtree)

SKIP - ‘Winter Delivery Fleet’ (entered by Courage)

Terry Fox Foundation - ‘Finish It’ (entered by Diamond)

The seven projects will go up against the Finalists from the US jury day and compete in the North American regional session. The North American Finalists will then compete against the seven European and four MEA Finalists – as well as Finalists from the forthcoming LATAM, Asia and AUNZ jury days – in the conclusive, global round of judging on Wednesday December 3rd.

This year’s Canadian jury was made up of: Dhaval Bhatt, founder and chief creative officer, Courage; Alexis Bronstorph, chief creative officer, No Fixed Address; Taj Critchlow, founder and managing partner, Fela; Adrian Fuoco, chief marketing officer, Pizza Pizza; Susan Irving, chief marketing officer, Kruger; Jacquelyn Parent, creative director, Rethink; Denise Rosetto, partner and chief creative officer, Broken Heart Love Affair; Morgan Starr, creative director, FCB Toronto; Marcus Trulli, managing director and executive producer, Spy Films; and Stephanie Yung, chief design officer, Zulu Alpha Kilo.

The rest of the work that made it through to The Immortal Awards 2025 Canada Shortlist, but didn’t make it through to the final round of judging included:

Brand - Project (Entrant Company)

• Arc'teryx – ‘TIM’ (Boldly)
  
• Coors Light - ‘Coors Light Coors Light’ (Rethink)
  
• Doordash - ‘Your Door To More’ (STITCH London)
  
• Drake - ‘Nokia’ (denim)
  
• HOKA x Spencer Badu - ‘The Journey’ (Fela)
  
• IKEA - ‘Fashion’ (Nimiopere Film Editorial)
  
• Mattie's Place - ‘Pet-ition’ (Publicis)
  
• Meals On Wheels America - ‘End The Wait’ (Public Inc.)
  
• NBA - ‘Giants Make Us Tall’ (Nimiopere Film Editorial)
  
• ParticipACTION - ‘Make Room To Move’ (Spy Films and Alter Ego)
  
• Pizza Hut Canada - ‘PIZZA WRMR’ (Leo Toronto)
  
• President's Choice - ‘Possible Lives Here’ (Spy Films)
  
• Rogers - ‘Wildfire Watchtowers’ (Publicis Canada)
  
• White Ribbon - ‘My Friend, Max Hate’ (Bensimon Byrne and Alter Ego)