6 Projects Celebrated as Finalists at The Immortal Awards 2025 US Jury Day
On Thursday November 13th, the US jury day for The Immortal Awards 2025 was held, in partnership with Chelsea Pictures.
Taking place at Whitehouse Post’s New York home, the judging session marked the final country-based jury of the year for the award show, ahead of the regional and global rounds.
During the session, a jury made up of some of the market's finest agency, production and post leaders came together to decide which projects, if any, were to receive US Finalist status and qualify for the regional North American round of judging.
The fiercely competitive session featured a shortlist of 35 projects – whittled down from over 600 projects as the highest scorers in the first round of online judging – which were discussed and debated by the jury.
The day concluded with six projects being identified and championed as the best of American creativity from the last year.
The Immortal Awards 2025 US Finalists are:
Google - Dream Job (entered by Heard City)
Nutter Butter - Nutter Butter, You Good? (entered by Dentsu Creative US)
Rakish Entertainment, Academy of Motion Picture Arts & Sciences, Chicago Hearing Society - Caption with Intention (entered by FCB Chicago)
Second Nurture - 18 Months (entered by Zombie Studio)
Uber One - Cox Goes to College (entered by Union Editorial)
Ziploc - Preserved Promos (entered by VML New York)
The six projects will go up against the seven Canadian Finalists in the North American round of judging.
The North American Finalists will then go up against the seven European and four MEA Finalists as well as the Finalists from the forthcoming LATAM, AUNZ and Asia juries, at the global round of judging on Wednesday, December 3rd. They’ll be competing in the final round of judging for a chance at winning an Immortal Award or Commendation.
This year’s US jury was made up of Brynna Aylward, CCO, adam&eveDDB US; Danilo Boer, global creative partner, FCB; Tim Gordon, CCO, Zulu Alpha Kilo New York; Sam Gunn, partner/editor, Whitehouse Post; Julia Lafferty, head of production, 72andSunny New York; Meghan Lang, SVP global advertising, Company 3; Lisa Mehling, owner, Chelsea Pictures; Tom Murphy, North American CCO, VML; Andrea Ogunbadejo, president, Eva Nosidam; and Joel Simon, CCO/CEO, JSM Music.
The rest of the work that made it to The Immortal Awards 2025 US Shortlist but didn’t make it through to the next round included:
Brand - Project (Entrant Company)
- Apple - Heartstrings (TBWA\Media Arts Lab LA)
- Apple - Hero (Cartel)
- Apple - Someday (TBWA\Media Arts Lab LA, MJZ, Final Cut and Squeak E Clean Studios)
- Change the Ref - Cause & Effect (alma)
- Change the Ref - The Final Exam (Energy BBDO)
- Cheetos - The Other Hand Font (D3 PepsiCo Foods)
- Clash of Clans - Clash the WWE (DAVID New York)
- Columbia - Engineered For Whatever. (adam&eveDDB and Final Cut)
- Coors Light - Cold Activated Announcers (alma)
- Disney - The Boy & The Octopus (adam&eveDDB and Final Cut)
- Dove - Get Unready (Ogilvy North America)
- General Motors - See You On The Road (SMUGGLER)
- Guinness - A Lovely Day (Stink and Machine)
- Hyundai Motor Company - Tree Correspondents (FCB New York)
- Jordan Brand - Can't Ban Greatness (Wieden+Kennedy Portland)
- Kendrick Lamar - Squabble Up (PRETTYBIRD)
- Kenvue - Neutrogena Remembers (BBDO New York)
- Mac Miller - Balloonerism (Hornet)
- Netflix - You're Not Ready (Final Cut and 750mph)
- NFL x Accenture - The Pass (OkayStudio)
- Nike - You Can't Win. So Win. (Somesuch, Trim and Soundtree)
- Powerade - The Athletes Code (Ogilvy North America and Sound Goods)
- Sandy Hook Promise - A Teddy Bear's Dream (BBDO New York)
- Smithfield Foods - The Hot Dog Connection (adam&eveDDB)
- Snoop Dogg - Last Dance with Mary Jane (Psyop and PS260)
- Squarespace - A Tale as Old As Websites (Biscuit, Revolver and Bodacious)
- State Farm - Batman vs Bateman (Hungryman, Parliament and Cutters)
- The One Club for Creativity - Be Seen by the Best Eyes (MullenLowe US)
- Xbox - Wake Up (Wave Studios)
For jury insights on the Finalists, click here.
