123NET Names Doner Agency of Record

Leading fiber internet service provider 123NET has named Doner, part of Stagwell (STGW), as its creative and strategic agency of record. The partnership marks a pivotal step in 123NET’s mission to make Michigan the best connected state in the country, as the company expands beyond its enterprise roots to serve small businesses and residential consumers across the state.

Founded in Michigan more than 30 years ago, 123NET has built one of the largest, most reliable fiber networks in the state, delivering exceptional speed and service to businesses across every major industry. Now, the company is looking to expand that same reliability to homes and small businesses through a modernised brand platform and integrated campaign led by Doner.

“We’ve built our business around connecting Michigan, and now we’re ready to expand even more broadly into the state and its communities,” said Dan Irvin, founder, president and CEO of 123NET. “Doner brings a shared commitment to Michigan innovation and the creative expertise needed to reach new audiences. Together, we’ll make sure more people and businesses experience what makes 123NET different.”

As part of the agency of record relationship, Doner will collaborate with 123NET leadership on brand strategy, visual identity, creative and media, with Doner Media overseeing media planning and buying. The first integrated campaign spanning digital, social and direct channels will debut in Q1 2026 across Michigan.

“123NET’s purpose to make Michigan the best connected state is exactly the kind of mission that fuels our work,” said David Demuth, CEO of Doner. “As a Michigan-based agency, we’re proud to help amplify a homegrown brand that’s not only driving technological progress but also investing in the state’s economic future.”

The partnership builds on Doner’s continued momentum and deep expertise in the broadband and technology category, having supported national brands such as Cox and Atlantic Broadband, alongside long-standing Michigan-based partners like Stellantis and McDonald’s franchisees.

The first work born from this partnership will launch in Q1 2026, focused on celebrating 123NET’s reliability, local service and vision to make Michigan the best connected state in the nation.